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1533 south street :: phila, pa :: 19146 :: v 215.546.6496 :: f 215.546.5559 :: info@ianncomm.com
Creative Project Management
Marketing/Dissemination Strategies
Interactive Websites
Graphic Design
Editorial Services & Content

Creative Project Management

By managing the creative process for our clients, we help to transform great ideas into functional materials that support their strategic goals.  We have a formal but flexible process for shepherding projects from development to production, one that involves organizing all necessary resources and information and coordinating the efforts of all parties and partners involved. Our process includes:

• Helping the client identify the project's strategic outcomes;

• Developing approaches and vehicles for achieving those outcomes;

• Conducting any necessary research or interviews;

• Managing information, resources, and ideas;

• Overseeing product review at each development phase;

• Coordinating with vendors and other partners; and

• Ensuring benchmarks for quality, cost-effectiveness, and scheduling are met.

Marketing and Dissemination Strategies

Effective communications are no longer about advertising alone, but about interaction.  We specialize in developing marketing and dissemination strategies that engage a client with its audience—ensuring that its important products or services are not overlooked.  By creating original marketing and dissemination strategies for proposals or working within the outlines of our clients' existing plans, we have helped to increase our clients' exposure and their ability to inform relatively inaccessible constituencies, such as policymakers and legislators.  We design and implement:

• Outreach meetings and events, such as conferences, roundtables, and focus groups;

• Internet strategies, such as online forums and communities, feedback mechanisms, surveys, email newsletters, and electronic publications;

• Traditional print vehicles, such as advertising, newsletters, reports, and brochures;

• Linked print publications, electronic media, and real-time events that reinforce your message in cost-effective ways.

Interactive Web Development

The Web serves as a virtual front door, often becoming the first mode of contact that an organization has with its audiences, customers, consumers, and funders.  To draw these constituencies further inside, we help clients determine ways of engaging their target audiences online.  We specialize in designing online communities for public and private markets.  We also specialize in translating complex information and messages into concise, dynamic, and interactive tools and content.  We can create simple electronic brochures and magazines or complex online communities.  We can:

• Design, develop, host, and administer clear, attractive, well-organized, and interactive websites;

• Develop administrative interfaces for clients, so that they can update their own sites whenever necessary;

• Integrate online and offline databases to help organizations keep consistent contact information or product lists;

• Develop and produce online mechanisms for information-gathering and audience feedback;

• Design and develop secure, customizable data collection, analysis, and retrieval sites for researchers or practitioners;

• Design and develop e-commerce websites with backend inventory control and order fulfillment; and

• Produce interactive training modules for end-users via the web.

Graphic Design and Digital Imaging

Since words alone do not always convey an organization's message, we take steps to ensure that products visually reflect a client's identity and philosophy as well as reinforce the message it wishes to communicate.  We tailor design to the needs and resources of our clients--whether the style is as pragmatic as training workbooks or as high-end as showcase publications.  Our ability to provide original, digital photography in-house also saves steps, time, and money in the production process.  We are able to capture ideas and express concepts through various forms of visual media, including:

Graphic design and layout
Digital photography
Digital and hand-drawn illustrations and logos
Multimedia authoring

Editing and Writing Services

The bedrock of all our services is the ability to transform roughly hewn prose, discussions, or source materials into well-articulated, well-organized copy.  We can write original text or reshape existing text into reports, publications, proposals, and other public documents.  Our editorial process ensures the production of error-free documents by:

Developing customized style sheets for each project and client;

Organizing text to achieve a logical, straightforward read;

Standardizing and formatting for ease of use and effectiveness;

Copy editing to ensure clarity, accuracy, and grammatical correctness without sacrificing meaning;

Ensuring that documents reflect both the substance and language of discussions, meetings, or source materials;

Researching facts to ensure technical correctness; and

Performing a comprehensive final proofread for quality assurance.

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